pendleton whisky

Client

Pendleton Whisky

Year

2022

SUMMARY / Various creative work developed for Pendleton Whisky including digital ads, illustrations, motion graphics, billboards, email, social, and presentation templates.

Work was created for client at French | West | Vaughn.

role(s)

Associate Art Director

Brand Designer

Motion Graphic Designer

Illustrator

UI Designer

BRIEF / Concept, present, and develop refreshed creative options that features the monthly cocktail.

This task accounts for the refreshed creative each month, keeping the brand’s feature cocktail consistent with social media. There will be an opportunity to refresh on a monthly basis moving forward.

what’s the single most compelling idea we can convey?

Pendleton Whisky is more than just a whisky to drink straight. Any favorite cocktail can be made with Pendleton Whisky.

out-of-home

For 2022, developed various concepts for an evergreen out-of-home campaign. My personal favorite from the campaign below:

illustrations

Created a set of Pendleton branded illustrations & Giphy’s to launch during NFR to assist Pendleton in raising social engagement with Giphys as they have risen in popularity. These Giphys will be used throughout the year for fans to show support, the brand to use and promote on their stories, as well as for influencers to use and tag the brand to increase engagement and awareness further with the brand.

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landing pages

I had the pleasure of designing various landing pages for the Pendleton Whisky brand using knowledge of human-centric design, user experience, and best user interface practices.

Projects included customer surveys and the limited edition military bottle launch campaign.

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activation deck

Templates created for an activation deck that vendors can use to reference as an information tool when it comes to the “why” they should support PW events at the local level.

Products
Digital PR
Events

getting digital with a cocktail social

Utilize existing cocktail recipe videos and assets optimizing content to Pinterest best practices, specs and user-behavior. Pins will give users a how-to on creating their favorite drinks with Pendleton Whisky.