advance your holiday advertising campaign

Employer

Advance Auto Parts

Year

2022

CREATIVE BRIEF / Create holiday theme visuals and ads that also communicates treating your automobile for the holidays since it's a busy time for travel and customers may forget to maintain their car to prevent holiday obstacles.

role

Graphic Designer

Art Director

Collaborated with a copywriter by creating the visuals first who then wordsmithed the copy matching the creative.

"The Baste Your Engine Ad copy tone was worded to inspire a spark of easy familiarity in a place where most consumers would feel overwhlemed. Listen closely and you can almost hear Martha Stewart narrating it." - Cate Foy, Copywriter