7 Deadly Sin-gles

Client

Mia Mormino

Year

2022

SUMMARY / Collaboration with Singer-songwriter Mia Mormino who explores the seven deadly sins through an aptly title collection, The Seven Deadly Sin-gles. Each one of the 7 singles represents a specific deadly sin and I took on the role of creating an illustration to promote each single capturing & combing the mood of the music and the of concept the sin it represents.

LISTEN

role(s)

Illustrator

Art Director

Video Editor

'Building Blocks'

Sloth
Button
'Stick-Up'

Greed
Button
'Pour Another'

Gluttony
Button
'Rapunzel'

Envy
Button
'Mile High Romance'

Lust
Button
'Mercy'

Wrath
Button

exploration

Initially spent time deciding on styles for the character whether I want her to be realistic, fantasy, or concept art. The final art direction was to go with a fairy-tale likeness as the goal was to give each sin a fairytale book art direction.

the project went beyond illustration including social media sizzle videos

Taking on the role of a video-editor, I combined existing music video footage with the creative process videos of me creating the illustrations to promote the collaboration via social media.

All music written by Mia Mormino. All music videos written, directed, and executively produced by Mia Mormino.